Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

Podcasting since 2024 • 117 episodes

Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

Latest Episodes

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March 24, 2026 • Episode 116 • 32:46

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Choose Your Publishing Path: Traditional vs Hybrid vs Self with Trena White

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February 24, 2026 • 39:00

How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table.In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it ...

February 19, 2026 • Episode 113 • 7:06

Digital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra Scaiano

Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.On the Author’s Edge episode, Allison Lane talks wit...

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