Book Publishing, Career Reinvention, Visibility for Women: Author's Edge

The Author's Edge is for accomplished women ready to get their book published, become known for their expertise, and create new career and business opportunities. Hosted by nonfiction book coach and publishing strategist Allison Lane, we share practical strategies for getting published, launching and marketing your book, building your professional brand, and expanding your visibility and influence. Whether you're an academic, physician, executive, expert, entrepreneur, or leader, this podcast will help you make the most of your expertise, navigate a midlife career pivot or professional reinvention, and create your next chapter.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually works. You'll hear from literary agents, bestselling authors, keynote speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author's Edge to make smarter publishing decisions, become known for your expertise, and create opportunities that extend well beyond your book.

Book a🚩Free Publishing Path Potential Discovery Call 🚩
at https://tinyurl.com/publishingpath

Podcasting since 2024 • 119 episodes

Book Publishing, Career Reinvention, Visibility for Women: Author's Edge

Latest Episodes

Social Media Engagement for Authors: Conversational Marketing & Social Listening | Brooke Sellas [VAULT] | 118

Host Allison Lane interviews social media strategist Brooke Sellas (founder & CEO, B Squared Media) on conversational marketing, social listening, and practical audience-engagement tactics authors can use to build trust, attract readers, an...

November 02, 2026 • Episode 118 • 35:51

Author Branding for Nonfiction: Build Your Author Platform Before Book Launch | Heidi Yarger | 117

Nonfiction authors: build a cohesive author platform before your book launch. Allison Lane interviews Heidi Yarger (SpitfireGirl) on author branding—using brand photography, Canva, mood boards, and AI design tools to choose colors, create reusa...

October 26, 2026 • Episode 117 • 43:14

Mid-Career Pivot & Reinvention for High‑Achieving Women - How to Outgrow the Life You Built with JJ Flizanes

Allison Lane and JJ Flizanes on career reinvention for high‑achieving women. Learn to recognize signals you’ve outgrown a role, reframe your professional identity, and take practical first steps toward a midcareer pivot. Key takeaways: how to s...

March 24, 2026 • Episode 116 • 32:46

Explain What You Do Clearly | Allison Lane | 115

Host Allison Lane (nonfiction book coach and publishing strategist) shows experts and creators how to explain what they do clearly using a one‑sentence "I help" statement. Listen for one practical rewrite action to craft a focused one‑line intr...

February 26, 2026 • Episode 115 • 5:31

Traditional vs. Hybrid vs. Self-Publishing | Trena White

Traditional vs. hybrid vs. self-publishing: Which publishing path is right for your nonfiction book, budget, timeline, and professional goals? Trena White, co-founder of Page Two, joins Allison Lane to explain the differences between traditiona...

February 24, 2026 • Episode 114 • 39:00

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