Author's Edge: the go-to Marketing podcast in Publishing
Every week on the Author's Edge, you'll get practical tips to make your path to publishing exciting, straightforward, and effective! Allison Lane brings you ACTIONABLE tips she learned through years of marketing big brands and books. Whether you’re a seasoned author or just shaping your big idea, you’ll learn massive takeaways and hands-on advice that grow your visibility, expand your influence, and make a legacy-level impact.
Episodes
59 episodes
How to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58
What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back...
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Episode 58
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45:31
How 3 Simple Profile Tweaks Skyrocket Your Visibility on LinkedIn with Brenda Meller | Ep. 57
Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. W...
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39:36
How to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56
Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and...
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Episode 56
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49:20
How to Build a Million-Dollar Business with Ann Carden | Ep. 55
What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncove...
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Episode 55
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46:48
How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54
Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into t...
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Episode 54
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43:02
How to Beat FOMO and Stay Focused: The Key to Marketing Without Burnout | Ep. 53
Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.Alli...
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Episode 53
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27:16
Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52
Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mist...
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Episode 52
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54:51
How These 3 Simple SEO Strategies Make Your Author’s Website More Visible | Ep. 51
Want More Readers to Find Your Website? Start Here.Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost ...
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Episode 51
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19:37
AI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50
Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to s...
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Episode 50
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51:12
SEO for Authors: How to Choose the Right Website Name for Visibility | Ep. 49
Is Your Author Website Helping or Hurting Your Discoverability?If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about ...
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Episode 49
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19:28
How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48
Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV execut...
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Episode 48
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32:56
Do You Really Need a Publicist for Your Book? | Ep. 47
Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion...
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Episode 47
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14:43
How to Build a Successful Podcast & Writing Community with Mike Oppenheim | Ep. 46
Ever wondered what it really takes to start and grow a successful podcast? Or how to build an engaged writing community that actually supports your creative work? Allison Lane sits down with Mike Oppenheim, novelist, musician, and h...
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Episode 46
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35:55
The Right Way to Offer Free Content on Your Website | Ep. 45
Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about deliver...
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Episode 45
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10:12
The Secret Formula for Crafting a Brand Statement That Sells Your Book with Kris Jones | Ep. 44
Are you an author trying to figure out how to market your book and position yourself as a leader in your genre? Allison Lane sits with Kris Jones, a StoryBrand-certified guide and expert copywriter, and shares the exact steps you ne...
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Episode 44
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37:27
How Often Should You Email Your List? The Strategy Authors Need | Ep. 43
Are you sending too many emails—or not enough? If you’ve ever wondered how often to email your list and what to include, this episode is your guide. Host Allison Lane breaks down the perfect email strategy for authors, showing you how to stay t...
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Episode 43
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10:26
Pricing, Publicity & Productivity: The Author’s Guide to Selling More Books from Miriam Schulman | Ep. 42
“Successful people do what unsuccessful people are unwilling to do.” – Miriam SchulmanAre you struggling to sell your book or grow your audience beyond social media? In this episode, Allison Lane sits w...
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Episode 42
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48:04
How to Choose the Perfect Email & Domain for Your Author Brand | Ep. 41
Should your author's email match your book title? Or is it better to use your name? The right choice can impact your author's brand, book visibility, and marketing success. In this episode of The Author’s Edge, Allison Lane...
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Episode 41
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10:20
How to Boost Book Sales Through Public Speaking: Secrets from Bobbie Carlton | Ep. 40
Is public speaking the missing link in your book promotion strategy? In this episode of The Author’s Edge, Allison sits down with Bobbie Carlton, founder of “Innovation Women” and a trailblazer in spe...
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Episode 40
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38:14
Pitch Smarter, Not Harder: Media Placement Strategies for Aspiring Authors | Ep. 39
What’s the real key to turning media placements into a book deal? Spoiler alert: It’s not just about landing a big-name feature. In this episode, Allison answers a listener’s question about pitching magazines and shares expert insig...
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Episode 39
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9:46
Caregiving, Loss, and Writing: with Jessica Fein | Ep. 38
Have you ever wondered how to find hope and light in the midst of profound loss?Allison Lane sits down with Jessica Fein—author of Breathtaking: A Memoir of Family Dreams and Broken Genes, TEDx speaker, Psychology Today columnis...
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Episode 38
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45:27
Beta Readers vs. Critique Partners: The #1 Secret to Getting the Right Feedback on Your Book | Ep. 37
What’s the difference between a beta reader and a critique partner, and why does it matter to your success as an author? In this episode of The Author's Edge, Allison dives deep into how these two types of feedback provider...
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Episode 37
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10:47
Writing Through Grief: How Loss Fuels Stories with Meghan Riordon Jarvis | Ep. 36
Have you ever felt like your story deserves to be shared but don’t know where to start? Allison Lane sits down with Meghan Riordan Jarvis—a psychotherapist, two-time TEDx speaker, podcast host, and author of two powerful books, ...
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Episode 36
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58:22
How to Build an Author Website That Sells: A Step-by-Step Guide | Ep. 35
Are you ready to finally create a website that reflects your unique value as an author and helps you sell more books? Allison Lane breaks down the exact steps you need to take to design a website that doesn’t just look great but actual...
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Episode 35
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18:06
How Introverts Can Master Book Promotion and Thrive in the Spotlight with Jessica Waite | Ep. 34
Are you an author wondering how to promote your book without compromising who you are? Host Allison Lane sits down with Jessica Waite, bestselling author of The Widow’s Guide to Dead Bastards, to discuss how introverted aut...
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Episode 34
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41:54