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Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane
The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.
Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.
Listen and learn:
• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter
This podcast for you if you've asked:
• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?
If you’re asking any of these questions, you’re in the right place.
Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.
Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.
Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3
Episodes
117 episodes
Career Reinvention: What Happens When You Outgrow the Life You Built with JJ Flizanes
What happens when you’ve done everything right, built a career, earned respect, collected the proof, and still feel restless?In this episode of the Author’s Edge,
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The Secret to Explaining What You Do Clearly with Allison Lane
Your message isn’t too nuanced, it’s just not landing.This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I h...
Choose Your Publishing Path: Traditional vs Hybrid vs Self with Trena White
Publishing has never been more accessible. And somehow it’s never been easier to publish the wrong book.In this conversation on the Author’s Edge podcast, All...
How to Use Speaking Engagements to Earn Trust Fast with Allison Lane
If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table.In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it ...
Digital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra Scaiano
Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.On the Author’s Edge episode, Allison Lane talks wit...
Stop Avoiding Visibility: Stand Out Without Feeling Salesy
Visibility gets a bad rap. If you’ve ever thought: “I don’t want to sound salesy,” this Quickie is for you.In this episode of The Author's Edge, host Allison Lane r...
Grow on LinkedIn Without Posting Daily with Mandy McEwen
Turn LinkedIn comments into real visibility using a simple 3-sentence method you can do in 15 minutes a day.This episode explains how experts and professionals use a strategic LinkedIn commenting strategy to grow their reach without post...
How Do I Write a Book If English Isn’t My First Language?
If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge,
How to Plan a Career Pivot Without Starting Over with Shannon Russell
You don't have to start at the bottom when you pivot to your dream career.In this episode, Allison Lane talks with business coach, author, and Second Act Success podcast host
How to Choose a Book Topic When You Have Too Many Ideas
Too many book ideas and no clue which one to start with? This episode walks you through a simple, repeatable process to choose a topic that’s both meaningful to you and valuable to your readers.In this quick coaching-style episode of
Building Authority Without Burnout: The Clarity Triad Framework with Dr. Christiane Schroeter
Stop trying to squeeze more hours out of the day... learn how to build authority without the burnout.This episode explains how accomplished experts use the Clarity Triad framework to build a legacy without sacrificing their sanity.
Do I Need a Ghostwriter? How to Know What Kind of Writing Help You Actually Need
Do you actually need a ghostwriter, or do you need a better system?In this quickie solo episode of The Author’s Edge, Allison Lane tackles one of t...
The Power of Presence: Social Media Strategies for Becoming Unforgettable with AJ Kumar
Join host Allison Lane on "The Author's Edge" as she dives into the world of personal branding and social media with expert AJ Kumar. Di...
Stop Sounding Scattered, Build One Sentence That Makes People Trust You
If your expertise feels multifaceted and hard to explain, you’re not scattered.You’re likely under-positioned.In this quickie episode of The Author’s Edge, host Al...
How to Get Booked to Speak Without Being Famous with Cam Beaudoin
In this episode of The Author’s Edge, Allison Lane sits down with Cam Beaudoin, founder of The Frequent Speaker,...
Domain Decisions: Start the Year by Claiming Your Online Identity
Welcome back to the Author's Edge with your host, Allison Lane. In this episode, we tackle the common paralysis many face at the start of the year by focusing on one crit...
How to Turn Your Book Into Lasting Revenue Streams with Karlyn Ankrom
You launched the book. Now what?!In this episode of the Author's Edge, host Allison Lane talks with content strategist Karly...
What to Post on Social When You're Afraid to Post Anything with Allison Lane
If posting on LinkedIn feels risky, this short episode is for you.Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call fro...
How AI Helps Experts Amplify Their Message and Grow Their Reach with Dr. Angela Mulrooney
What if the thing holding you back from visibility isn't a lack of skill but a lack of clarity about your own brilliance? In this conversation with Allison Lane and Dr. Angela Mulrooney, they break down why highly accomplished experts freeze wh...
3 Rookie Mistakes Authors Make on Podcast Interviews and My Quick Fixes with Allison Lane
Are you unintentionally hurting your author visibility every time you join a podcast interview? Most authors think podcasting is audio only, but today’s publishing and book promotion landscape runs on video clips, YouTube episodes, and marketin...
Ditch Predictable Book Events: Modern Book Marketing Strategies with Dr. Deb Miller
Launching a book should be an adventure, not a chore. Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed tradition...
Mastering Author Interviews: The 2 Key Questions Every Writer Must Answer
In this episode of Author's Edge, host Allison Lane emphasizes the importance of mastering two key questions that are crucial for every author: 'What is your book about?' and 'How long did it take to write?' Allison explains how to answer these...
Social Media For Authors: Smarter Posting and Genuine Connections with Katie Brinkley
Social media can feel overwhelming and chaotic, especially for authors building their own audience. Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually wo...
Allison’s Easy Formula to Write a Strong Review in Less Than 3 Minutes
What if supporting your favorite books and podcasts took only three minutes?Allison Lane breaks down a simple method for writing reviews that boost discoverability, drive author visibility, and help more readers find the work you love. Y...