Author's Edge: the Go-to Marketing Podcast in Publishing
The Author’s Edge is the go-to podcast for experts who are ready to step into the spotlight with a powerful book and a platform that gets them noticed.
Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works in publishing and platform growth.
Each week, you’ll get practical guidance and straight talk from the people who move the needle including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.
Get clear, no-fluff insight on what actually works - whether you’re writing your first book, pitching agents, launching your platform, or growing long-term influence. this podcast will show you how to do it right.
If you’re ready to be known for what you know, The Author’s Edge will give you the tools to grow your visibility, attract opportunity, and lead with authority.
Listen, learn, and lead with The Author’s Edge—your go-to marketing podcast for publishing.
Episodes
72 episodes
How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | Ep. 71
Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn ...
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Episode 71
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51:11
Crafting a TEDx Talk That Showcases Your Big Idea with Anna Goldsmith | Ep. 70
What if one short talk could launch your book, amplify your message, and land you media coverage? In this episode, we’ll explain exactly how to get selected for TEDx, how to pitch your idea, and how to use a TEDx talk to grow your visibility an...
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Episode 70
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39:04
Burnout-Proof Your Visibility: Energy, Focus, and Longevity with Dr. Partha Nandi | Ep. 69
Are your book goals being crushed by burnout or brain fog? What if the missing piece isn’t time management—but biology? In this episode, Dr. Partha Nandi, bestselling author, physician, and host of the syndicated show Ask Dr. Nandi, re...
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Episode 69
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36:59
How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | Ep. 68
Is it ever too late to write your book and get published? Lori Hellis proves it’s not. Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a succ...
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Episode 68
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38:56
How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67
Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does. Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can crea...
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Episode 67
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45:37
How to Create 6 Months of Content with Valerie Morris | Ep. 66
What if your book isn’t the brand… you are? Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers an...
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Episode 66
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34:49
How to Know You’re Ready to Speak Even If You Don’t Feel Like an Expert with Aleya Harris | Ep. 65
Think you need more credentials or a polished pitch before you start speaking? Think again. Allison Lane sits down with speaker mentor and bestselling author Aleya Harris to uncover the real reason accomplished authors still feel li...
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Episode 65
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46:06
From Zero to a Million Followers on LinkedIn: Daniel Murray’s Content Strategy | Ep. 64
What if your most valuable book marketing asset isn’t your manuscript but your audience? Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ shares how he built a LinkedIn following of over 1 milli...
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Episode 64
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31:19
How to Land a TEDx Talk by Owning Your Story with Ashley Stahl | Ep. 63
What if the only thing standing between you and massive author visibility was the belief that you're not ready yet? Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper ...
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Episode 63
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33:52
How to Grow Your Email List Before Publishing Your Book with Tracy Beavers | Ep. 62
Is your email list ready to help you launch your book… or are you waiting until you're "ready?" A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about e...
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Episode 62
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43:56
How to Craft a Query Letter Agents Can’t Ignore with Sam Hiyate | Ep. 61
What makes a literary agent say “yes” to your book pitch in under 30 seconds? Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s marke...
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Episode 61
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52:10
Your Life Is the Platform: Write the Book That Builds Your Legacy with Dr. Mimi Zieman | Ep. 60
Your real life is your best marketing plan if you know how to use it.Allison Lane and award-winning author and physician Dr. Mimi Zieman break down what it really looks like to build your author platform from lived experience … ...
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Episode 60
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40:09
How to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin | Ep. 59
What if your book doesn’t fly off the shelves just because it’s published? Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing...
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Episode 59
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42:03
How to Build Visibility and Grow Your Platform with Rich Brooks | Ep. 58
What if your book launch isn’t over, it’s just getting started? Allison Lane sits down with digital marketing expert Rich Brooks to unravel the myths around visibility, author platforms, and the outdated tactics holding authors back...
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Episode 58
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43:04
How 3 Simple Profile Tweaks Skyrocket Your Visibility on LinkedIn with Brenda Meller | Ep. 57
Is your LinkedIn profile helping you get published or quietly holding you back? Allison Lane sits with LinkedIn expert Brenda Meller to break down the three profile tweaks that instantly boost your visibility and authority online. W...
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37:09
How to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56
Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and...
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Episode 56
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46:52
How to Build a Million-Dollar Business with Ann Carden | Ep. 55
What if your book could do more than sell copies? Most authors stop at the book launch. But what if your book was the beginning, not the end, of something bigger? Allison Lane sits down with marketing strategist Ann Carden to uncove...
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Episode 55
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44:20
How We Overcome Self-Doubt with Dr. Tara Cousineau | Ep. 54
Have you ever told yourself, “I’ll write my book when I feel ready” or “Who am I to write this?” If so, you’re not alone. High achievers often struggle with self-doubt, perfectionism, and the fear of putting their ideas into t...
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Episode 54
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40:34
How to Beat FOMO and Stay Focused: The Key to Marketing Without Burnout | Ep. 53
Are you spreading yourself too thin trying to be everywhere? Too many authors feel pressured to be on every social platform, attend every event, and be available to answer all requests. But that’s a fast track to burnout, not growth.Alli...
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Episode 53
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24:49
Google Analytics: How to Know What’s Working with Philippa Gamse | Ep. 52
Is your website working for you, or against you? If you’re feeling overwhelmed by website jargon and SEO, you’re not alone. Allison Lane joined with Philippa Gamse, a digital marketing and analytics expert, to share the biggest mist...
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Episode 52
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52:23
How These 3 Simple SEO Strategies Make Your Author’s Website More Visible | Ep. 51
Want More Readers to Find Your Website? Start Here.Your author's website is your online home, but what’s the point if no one can find it? Allison Lane breaks down three simple ways to boost your website’s visibility without getting lost ...
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Episode 51
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18:03
AI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50
Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to s...
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Episode 50
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48:45
SEO for Authors: How to Choose the Right Website Name for Visibility | Ep. 49
Is Your Author Website Helping or Hurting Your Discoverability?If you've ever struggled with what to name your author's website, you’re not alone. Should you use your personal name, or should it reflect your book’s theme? And what about ...
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Episode 49
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17:54
How to Make Your Book Go Bigger: Insider Secrets with Dr. Mara Einstein | Ep. 48
Have you ever wondered why some books take off while others struggle to get noticed? It’s not just about great writing… it’s about smart marketing.Allison Lane sat down with Dr. Mara Einstein, a marketing expert, former MTV execut...
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Episode 48
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30:29
Do You Really Need a Publicist for Your Book? | Ep. 47
Does hiring a publicist guarantee book sales? If you’ve ever wondered what the difference is between marketing and publicity... and whether you need both... this episode is for you. Many authors assume their publisher will handle book promotion...
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Episode 47
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13:09