Author Marketing Made Simple: Systems That Save Time and Keep You Visible with Allison Lane

How can you get more done? Allison Lane reveals her no-nonsense approach to productivity for authors, leaders, and entrepreneurs who feel overwhelmed by never-ending tasks. She walks through her personal framework for getting everything done without burning out, missing deadlines, or losing precious writing time. With lots of real-life examples, Allison shows how ditching busy work, building repeatable systems, and knowing when (and how) to delegate can totally change your workflow.

Allison also calls out common mistakes, explains her favorite tools, and emphasizes the one thing nobody else can do for you: write your book. If you're ready to spend less time tinkering and more time sharing your ideas, this episode is for you.

In this episode, Allison covers:

• 00:00 Allison shares how she manages to get everything done without burnout.
• 00:45 She focuses on practical systems instead of a nonstop hustle.
• 01:10 Her framework includes outcomes, priorities, and templates.
• 02:15 Templates save time and prevent starting from scratch.
• 03:00 She explains how smart delegation frees creative energy.
• 04:20 Staying involved ensures quality and consistency.
• 05:00 Descript and Castmagic help her repurpose content fast.
• 06:10 She compares content reuse to making new dishes from the same dough.
• 06:45 Organized folders keep her team aligned and efficient.
• 07:15 Systems protect focus and eliminate wasted effort.
• 07:45 She challenges listeners to turn one task into a system.
• 08:00 Allison ends by urging authors to spend time writing, not editing.

Resources Mentioned:

• Allison Lane’s website: https://www.lanelit.com/  
• Kajabi – https://app.kajabi.com/r/XHNMfLXC 
• Sneha HireMath’s Kajabi Template Pack:  https://www.snehahiremath.com/kajabi-template-shop 
• Descript – a tool used to edit podcasts: https://get.descript.com/mew7wqdktfsm 
• Castmagic – an AI tool that extracts content: https://app.castmagic.io/ 
• Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ 

Ready to get more done without burning out? Tune in to this episode of The Author’s Edge and learn how to use systems, delegation, and templates to keep your author activities running smoothly.

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
YouTube @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe or Follow for more tips and insights on publishing and marketing
👍 Like, comment, and share this video if you found it helpful!

Transcript

Speaker View: 0:06

Alison Lane here. Welcome back to the Author's Edge. We're diving into this. People ask me all the time, how do you do it all? You seem to be everywhere. How are you teaching? And you're helping women build their visible authority, become public authorities. You're guesting on podcasts, you're still writing, I'm getting your emails. You just seem like you're everywhere. Today, I'm sharing the systems and the boundaries and the small daily habits that keep this marketing machine working without burning me out. This is a practical episode. It's not aspirational. If you want to get more done with less busy work, this is definitely going to be your favorite episode. Here's the framework that I use, and this is just Allison's productivity framework. I prioritize the outcome and not the task. Sometimes something just has to be done. And the outcome is what I focus on. I don't care how I get there. Each week I choose three priorities. Every week, three priorities. If I get those things, finished, slam dunk. Done. But I don't reward myself for the means I'm looking for the outcome, like the end. it doesn't help anyone if I write an email, but I don't send it. That's what I mean. And third, I build systems. Systems that are consistent and repeatable and templated. I often say, template is my middle name. I do that because I don't want to reinvent content or start from a blank page ever. The moment I have to do something twice. I think to myself, now I have a template, and those are the templates that I share with you and my clients all the time. So, prioritize outcomes, choose three weekly priorities. Use systems and templates. Now, here's the second part. Once I have a system in place, I ask myself, am I needed for this task? And this is about delegation and thinking about who's the right person to do this. For instance, when I built my website. Kajabi comes with lots of drag and drop templates and you can just choose one. But I wanted something that was even more paint by numbers'cause I think you know me by now, I don't have time for that kind of stuff. And I found on the Kajabi Facebook group, Sneha Hiremath. sneha has a template pack that I bought, so all the webpages are finished and for one low price, I considered low. it was$300 maybe, but it was finished. It was done. It's beautiful. I love it. And I just knew that yes, I could if I wanted to wrestle with the templates that were already in Kajabi, but I didn't want to. It wasn't a good use of my time. That's why I always refer now to Sneha. I say, now I have her, I use her homepage sales page about page, podcast page, all of it. Okay. Music for my podcast. You heard the intro. You're going to hear the outro. Yes. I could have done the intro and the outro, layering my audio on top of music. I could have figured it out, I'm sure, but you know who figured it out for me and got it done in one day. Some guy on Fiverr. He was delightful. I gave him the. couple files and I said, this is what I want. And$35 later the music was finished and I didn't have to do it. Because yes, I could have, but is that something that I want to spend time on. Nator Also, this podcast particularly, I recorded and edited the first 20 some episodes. And then I got it to where. It was smooth and then I thought there has to be someone on it there who can take this over for me and make it smooth, but do the things that I'm really not an expert in. And I did my. Podcast editor is lovely. She has a system that is so much better than the system I set up and we continue to streamline it and I love her for that. She edits the podcast. She makes sure that the sound is right. She uses the transcript to draft content in a bunch of different forms. Social, email, website, power quotes, et cetera. And it's super helpful. But here's the thing about delegating. Beware of the delegate and drop out. You have to stay involved. It's not done until you put your big thumbs up on it. And this matters because you are the head of marketing for you. So you have to devote the time to make the final decision my final tip my podcast transcript is a factory for emails, social, cheat sheets, workshops. That's one and done for me. I like a pipeline that I can run on autopilot. Descript and Castmagic let me do that. And the great thing about them is that they do it automatically. There's a button that says, get power quotes. Yes, please. Thank you. They're not summarizing, they're keeping to my words. This is super helpful. Caution, I would never do this with a manuscript. Don't read your manuscript or upload your manuscript to chatGPT We all know that is not a good use. But this podcast is going to be public. The words are going to be public. So, yes, I feed them into Descript, into Castmagic and those two software programs use my words to develop other content. It's like how Pizza Hut has dough and you can get an actual pizza, you can get a calzone. You can get cinnamon twists it's still dough. That's how we think need to think of content. Here's a practical tip. Make sure that you set up a folder structure in your Google Drive so that if you hire a virtual assistant, that they never have to ask where something is. It just needs to be intuitive. To sum up, these are the decisions I have made to protect my time and protect my money. Systems mean less busy work. Systems and guidelines mean that I'm always focused on the right thing. And not trying to figure out how to layer audio on top of music, which would not have been a good use of my time. And it wouldn't have turned out as well as it did. So, here's a habit to try this week. Pick one thing that you do. And scratch out on a piece of paper the steps. Just turn it into a system. And once you see the system, that's something you can delegate. You can hire a virtual assistant to help you. You can hire a virtual assistant one time to help you. that is how you can use your time better so that you can write. That's the thing that no one can do for you. We need your words and your wisdom. We don't need you editing your own video, please. God, please stop editing your own video. Stop designing your Canva thumbnails because you find it really fun and creative. In that 20 minutes that you spent, you could have written 300 words, so please do this. Find your own way You will not believe how productive you'll be. Amazing.