Stop Overlooking Your Success: Learn How to Track, Celebrate, and Own Your Wins

Are you celebrating your own wins or waiting for someone else to notice them first? Allison Lane shares the story behind a major milestone: how The Author’s Edge broke into Apple’s Top 200 marketing podcasts… and why she didn’t even realize it until someone else pointed it out. In fact, the show is now ranked among the Top 5% of all podcasts worldwide.

This episode is both a celebration and a wake-up call for every writer, podcaster, and expert building a platform. If you’re serious about growing your author visibility, tracking your wins, and stepping into your next level of success. This episode will remind you exactly why knowing yourself is the foundation of every strong author brand.

🎧 Tune in to learn how to pay attention to your achievements and how that awareness can transform your author career.

Allison covers:

• 00:00 – The cautionary tale that sparked this episode
• 02:00 – How The Author’s Edge reached Apple’s Top 5%
• 04:00 – The importance of tracking your wins and milestones and updating your bio
• 06:00 – How to become your own best marketer and publicist
• 08:00 – A personal invitation to take charge of your author goals

Resources Mentioned

• Free Author Bio Template: lanelit.com/package
• Connect with Allison: allison@lanelit.com 
• Follow Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/ 

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Transcript

Speaker View: 0:01

Hey, this is Allison. I'm back to remind you to know yourself. In this shorty episode, I am going to give you a cautionary tale and some great news and some encouragement. Now, here's the cautionary tale. Today, just today, my lovely beloved accountability partner said to me, did you know that your podcast is ranking in on Apple in the marketing segment? And I was like, what do you mean, ranking? Yeah. The author's edge is ranking in Apple's marketing chart. Like the chart, which is only the top 200 podcasts. Hello, hooray! But also, holy crap, why did I not know this? Mostly, I'm scolding myself as I'm talking to you, but the cautionary tale is someone else shouldn't be telling you about how awesome you are. Or about your goal that you've reached. Or anything that if you're not paying attention to yourself, how do you expect anyone else to be paying attention? Now, thank heavens that Victoria does pay attention to me, but no one else is responsible for me, but me. So, yes, hooray, the Author's Edge is trending on Apple Podcast marketing chart. And also is now ranked in the top 5% of all podcasts globally. Holy crackers. This podcast has been on my mind for four years, but it only has been in the world for one. In one year. I went from not even having a microphone to being ranked in the top 5% of all podcasts globally. Thank heavens, I didn't say, oh, well, there are so many podcasts out there, podcasting is really dead. Untrue. Lies. False. There is room for everyone because you have to consider that people are dropping out all the time, so there's always room. Plus the riches are in the niches. That's what people say. And I do love a rhyme and the alliteration obviously. But the real secret is serving the people who are looking for the value you bring. Now, I knew that my podcast had an audience because I had a Facebook group where people ask the same questions or versions of a lot of the same questions all the time, and they never got responses or solutions from a career marketer. And I noticed that my take on things was always quite different than the conventional wisdom. Which usually comes from people who have been insiders in publishing for a long time. So, I knew that there was that audience. But the fact that I wasn't paying attention to the ranks, shame on me because the lesson here is you must know yourself. You must know your numbers. You must be the one to keep track of the awards you're winning. You must be the one to keep track of the podcast that you are on. You must be the one to keep track of your latest bio that you use as your marketing bio. And if you're not. I'm going to put a link in the show notes so that you can grab my bio and my template to help you make yours. It's free. Use it, please. It's at lanelit.com/package. And you just have to know yourself. So, yes, cautionary Tale, Shame on me. Yes, happy celebration. Amazing. I'm so excited and proud to be serving you in this way because I know that your book needs to reach the people who are really looking for it. They read the other book that you think, oh, they don't need mine. They already read that other book. No, they're ready for their next book because the world has changed, and they have changed, and now they need to hear from you. So, whatever you're sitting on, the book that's been tapping you in the back of the head, flicking you from the back of the classroom saying, I know, you need to write me. There's someone out there that needs that. And especially, if you think, well, I already wrote that book and it's out from a university press. Well, not that many people in the general market are going to buy your university press book because it's a different audience. So, maybe you need to package that scholarly work for the lay person. There is opportunity, and it's your opportunity, but you have to step forward. You have to be your best marketer. You have to be a responsible marketer, which means you have to pay attention to all of your wins. So yes, this is a scolding of me by me. But also an invitation by me for you to step forward to become the author that you know you want to be. Or the podcaster, you know, you want to be, or the public speaker, you know where you want to be. Maybe you even want to have a consulting arm while you are also in corporate. Whatever it is, now is the time and no one is going to consolidate all of your wins, and all of your awards, and all of your accolades, except you. You have to pay attention to you just like I have to pay attention to me so that I can serve you better. That's all I have to say. I'm happy to be here and I hope that you take this as an invitation to think about what do I want to have happen? What does 2026 look like for me? Because before you know it, it's going to be January and you're going to think, gosh, I wish I really started working on that book, or building my platform, or transitioning out of academia and into public speaking three months ago. No matter what you want as your goal, you have to start. In no way, shape or form did I ever think. My podcast would be in the top 5% globally. No, way. No, how. Wait till I tell my kids kidding. You know, they're not going to care. I mean, that was really a joke, honestly. No, seriously, in no way did I say my goal is to be at this rank. My goal is to share the knowledge and the wisdom and the expertise that I have. Because it seems selfish to not share it. Because I know better. I'm an expert marketer. Why wouldn't I help you? Why would I keep my mouth shut if I know the answer to a question that I'm seeing asked? How rude of me? And very thoughtless. If you're feeling the same way, then I urge you. Get in touch. Drop me a DM for the love of Pete. Send me a note. Send me an email, allison@lanelit.com. These are not hard things to remember. I'm going to put all these in the show notes, and I hope you take this as an invitation and that you're laughing along with me at my mistake. I had my head down looking at my own paper for too long, and I really needed to look up and see, what's happening in the world and check and track my stats. There, now, I've said it. Now, I'm going to go and create a spreadsheet so I can actually track my stats on a regular basis. Because that is what we need to do. And then, I'm going to put it on my calendar. So, I do this every other week, or at least once a month. I mean, it just needs to be on the schedule. If it's not written down, I don't do it. And if you're the same way, write something down. Write down. I want to start my book. I want to pitch agents before the end of the year. If that's you. Oh, please get in touch because now's the time that you need to be pulling all that together. Until next time, I will leave you with this. You're a writer, whether you've written that word or not. No. I'm just going to stop. I'm just going to stop. I'm going to leave you the, with us. This is your invitation. Know yourself. Know yourself so you can be your very best marketer. And I am going to make a deliberate effort. I'm going to double down on my own marketing, and I hope you do too.