Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

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Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

How to Plan a Year of Social Media Posts That Grow Your Brand

November 06, 2025 • Allison Lane • Episode 87

0:00 | 6:21

Most authors overthink what to post on social – or miss the moments that matter. In this episode, Allison Lane shares how to simplify your content planning so your posts actually build visibility instead of draining your time.

Allison shares a simple, repeatable system for creating meaningful author marketing content without spending hours online. You’ll learn how to use key calendar dates, personal stories, and built-in visibility hooks to grow your audience and attract new readers – all while saving time and creative energy.

🎁 Grab your free 2026 “Year of Content” calendar and Trello board - ready to use at https://lanelit.com/content.

Tune in to learn how to plan a year of engaging content that keeps your book, brand, and message in front of the right people.

In this episode, Allison covers:

00:01 – The universal “what do I post?” struggle
01:10 – Why missing key dates costs you visibility
03:00 – How to plan 52 weeks of content in one sitting
05:00 – The simple way to make posts personal and memorable
06:45 – How to grab the free calendar and Trello board

Resources Mentioned:

Free Content Calendar: lanelit.com/content
Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge on Apple Podcasts or Spotify. Your feedback helps more authors find the show and grow their own visibility, too. Don’t forget to share this episode with a friend who’s ready to stop overthinking their social media.

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Click here, scroll to the bottom, and tap to rate with five stars.
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Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

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