Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.

Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.

Listen and learn:

• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter

This podcast for you if you've asked:

• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?

If you’re asking any of these questions, you’re in the right place.

Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.

Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.

Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3

All Episodes

Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane

Your On-Ramp to Get Noticed in 2026

November 25, 2025 • Allison Lane • Episode 92

0:00 | 14:09

Ready to expand your impact and stop being the best-kept secret?

Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, reach a bigger audience, or land better speaking gigs, 2026 starts now, and it starts with clear steps, focused tactics, and easy, strengths-based strategies.

Allison explains why most resolutions don’t work, why you never actually have “more time,” and how to create momentum without burning out or losing focus. You’ll hear real-world advice for setting specific timelines, finding the right literary agent, becoming a go-to voice beyond your field, and making your message matter.

In this episode, Allison covers:

[00:01]: Why your next chapter is calling and how your expertise deserves to reach people beyond your current role.
[02:00]: Why vague goals fail and how to set specific, measurable actions for your 2026 book, audience, and speaking goals.
[04:20]: Common myths that stall experts, like “publishing shuts down for the holidays,” and what to do instead to build momentum now.
[06:15]: The visibility gap between credibility and recognition, and why less qualified voices often get amplified ahead of you.
[12:00]: The three core shifts for 2026: stop hiding behind your work, build your message backbone, and choose strengths-based visibility.

Resources Mentioned:

Get Allison’s FREE guide, 7 Shifts to Build Real Authority: https://www.lanelit.com/authority
Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

If you’re thinking about your next chapter and ready to step out of the shadows, this episode will help you trade wishful thinking for a focused, energizing plan, all in true Author’s Edge style.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

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Click here, scroll to the bottom, and tap to rate with five stars.
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Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

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