Author’s Edge: Smart visibility, marketing, and publishing strategies for experts ready to lead

The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.

Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals.

Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.

Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing.

If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

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Author’s Edge: Smart visibility, marketing, and publishing strategies for experts ready to lead

Your On-Ramp to Get Noticed in 2026

November 25, 2025 • Allison Lane • Episode 92

Ready to expand your impact and stop being the best-kept secret?

Allison Lane cuts through vague goals and New Year’s resolution fatigue to offer a smarter, practical roadmap for authors and experts. If you want to write a book, reach a bigger audience, or land better speaking gigs, 2026 starts now, and it starts with clear steps, focused tactics, and easy, strengths-based strategies.

Allison explains why most resolutions don’t work, why you never actually have “more time,” and how to create momentum without burning out or losing focus. You’ll hear real-world advice for setting specific timelines, finding the right literary agent, becoming a go-to voice beyond your field, and making your message matter.

In this episode, Allison covers:

[00:01]: Why your next chapter is calling and how your expertise deserves to reach people beyond your current role.
[02:00]: Why vague goals fail and how to set specific, measurable actions for your 2026 book, audience, and speaking goals.
[04:20]: Common myths that stall experts, like “publishing shuts down for the holidays,” and what to do instead to build momentum now.
[06:15]: The visibility gap between credibility and recognition, and why less qualified voices often get amplified ahead of you.
[12:00]: The three core shifts for 2026: stop hiding behind your work, build your message backbone, and choose strengths-based visibility.

Resources Mentioned:

Get Allison’s FREE guide, 7 Shifts to Build Real Authority: https://www.lanelit.com/authority
Connect with Allison on LinkedIn: https://www.linkedin.com/in/allisonlanelit/

If you’re thinking about your next chapter and ready to step out of the shadows, this episode will help you trade wishful thinking for a focused, energizing plan, all in true Author’s Edge style.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

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