Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane
The Authors' Edge is the podcast for accomplished experts ready to turn what they know into greater visibility, influence, and opportunity.
Hosted by nonfiction book coach and publishing strategist Allison Lane, the show gives you practical guidance on writing, publishing, launching, and marketing a book that builds your authority.
Listen and learn:
• How to clarify your message and strengthen your professional brand
• How to build an author platform that reflects your expertise
• How to find the right agent, publisher, or publishing path
• How to create a website that makes your value clear
• How to market and launch your book without wasting time or money
• How to get booked for podcasts, media, and speaking opportunities
• How to turn your expertise into clients, partnerships, and income
• How to get attention and stand out without becoming an influencer
• How to create a meaningful second act or next chapter
This podcast for you if you've asked:
• How do I write and publish a book?
• How do I find a literary agent?
• How do I get a book deal?
• How do I write a book proposal?
• How do I build an author platform before publishing a book?
• How do I successfully launch my book?
• How do I build a personal brand around my expertise?
• How do I become a thought leader in my field?
• How do I get booked as a podcast guest or speaker?
• How do I get media coverage for my book?
• How do I turn my book into speaking, consulting, or coaching opportunities?
• How do I make more money from my expertise?
• How do I use my experience to build a second act or encore career?
If you’re asking any of these questions, you’re in the right place.
Each week, Allison shares clear, honest insight into what actually creates traction. You’ll also hear from literary agents, bestselling authors, speakers, media experts, and leading marketers, including Daniel Murray of The Marketing Millennials, Ashley Stahl, Sam Hiyate, Dr. Partha Nandi, Rich Brooks, Nancy Harhut, and Tracy Otsuka.
Listen to The Author’s Edge to make your expertise easier to find, understand, trust, and share.
Book a free Next Chapter Roadmap Call with Allison Lane: https://calendly.com/d/csqk-g65-ng3
Book Publishing & Marketing Tips for Experts: Authors' Edge with Allison Lane
How Do I Write a Book If English Isn’t My First Language?
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If English isn’t your first language, it’s easy to wonder whether people will trust your writing or take your ideas seriously. In this solo episode of The Author’s Edge, Allison Lane tackles that fear head-on and separates what’s real from what’s holding you back.
You’ll hear why perfect English isn’t the standard for credibility, how clarity builds trust faster than polish, and why non-native English speakers often have an advantage when it comes to writing. Allison also shares a simple, repeatable process for getting your ideas out of your head and onto the page without overthinking grammar or sounding like a textbook.
This episode is for experts, founders, and professionals who know they have something valuable to say but have been hesitating because English isn’t their first language.
In this episode, Allison covers:
- Why authority doesn’t come from perfect English, it comes from clarity
- How to use speaking instead of typing to capture your ideas
- A simple speak–shape–smooth workflow that keeps your voice intact
Action step:
Pick one question people ask you all the time. Record yourself answering it on your phone. Transcribe it, read it once for clarity, and share it. You don’t need perfection. You need a path from your voice to the page.
Get Allison's 7 Shifts to Build Your Authority free guide: https://lanelit.com/authority
Timestamps
- 00:00–00:40 — The fear behind writing in a second language
- 00:40–01:30 — Separating real concerns from fear
- 01:30–02:10 — Why authority isn’t an accent
- 02:10–02:55 — The speak–shape–smooth method
- 02:55–03:40 — Turning recordings into sections
- 03:40–04:20 — Editing for clarity instead of perfection
- 04:20–05:10 — How to test if your writing works
- 05:10–05:45 — Your next step and how to start today
If you know someone who’s been sitting on an important idea because English isn’t their first language, share this episode with them.
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
Rate, Review, & Follow The Author’s Edge
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Here’s how:
- Click here, scroll to the bottom, and tap to rate with five stars.
- Select “Write a Review” and tell me what you loved most about the episode!
Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685
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Welcome back to this quickie episode of The Author's Edge. I'm Allison Lane and I am here for you, and I'm so glad that you are here for yourself. Today, we're talking about a barrier that stops a lot of really smart people, brilliant people, just cold. And that is when English isn't your first language. Can I still write a book people will read, that people will trust? Yes. Oh my gosh, yes. And in fact, when this question shows up, it tells me you're holding yourself to a standard you've never demanded of anyone else. Let's separate what's real from what's fear. Real is you want your book to be clear. Real is you don't want your credibility questioned. Fear is you think perfect English is the ticket to entry. It's not. Authority isn't an accent. Authority is clarity. Now, here's what I see happen. Non-native English speakers often write more carefully than native speakers. They pay attention. They choose words thoughtfully. Then they sabotage themselves trying to make themselves sound formal. So, here's a reset. Your goal is to not sound like a textbook. Your goal is to sound like a human person. A human who helps humans. And the practical part is that your workflow should match your strongest mode of expression. And for most experts, that's speaking, not typing. So, here's the method. Speak it, and then shape it, and then you can smooth it. Okay. Speak shape, smooth. Speak it means record yourself answering real questions, not writing essays. What do people ask you every week? What do they misunderstand? What do they keep doing wrong that costs them time, and money, and outcomes, and health, and peace, and fulfillment, and happiness? Shape it means that you turn those recordings into sections. Not chapters yet 'cause you don't know yet how this is going to shake out. Just sections like you're building a staircase. The reader climbs it one step at a time. Then smooth, when you smooth it, you're editing for readability, not for perfection. This is where help can matter. A good editor isn't there to erase you or to correct you. They're there to reduce the friction for the reader. Sometimes just make sentences shorter or more clear. And one warning, do not hire someone who rewrites you into just corporate beige. You want clean and clear, but you don't want lifeless 'cause you are interesting and have personality and perspective. So, let's kill this myth, please. If my English isn't perfect, people won't take me seriously. No. People take you seriously when you solve their problem. When your examples land, when your explanations are clear, when you respect their time. And some native English speakers write like they're trying to set a record for the longer sentence. And that's not credibility, that's just literary cardio But here's your step. Pick one question that people ask you constantly. Record and answer on your phone, just in voice notes. Transcribe it. You can drop that recording into ChatGPT and have it transcribe it for free. So, don't hire someone to do that. And then, read it once and only once just for clarity and ask yourself two questions. Do I sound like myself? And is this easy to follow? If it's yes and yes, you're a good, you're good to go. If it's yes and no, you need editing, but not reinvention. Be you. If it's no and no, you were performing. And try it again like you're talking to a real person who needs your help. Try recording yourself when you're explaining to a person in real life. Just put the phone down next to you and say, here are questions I want you to ask me. I'm going to answer them. And then answer them. Often, that's the easiest way to start. You don't need perfect English. You need a repeatable path from your voice, from your head to the page, you've got to capture it. If you know someone who's been sitting on an important idea, because English isn't their first language, please share this with them. Their message, their insight, their perspective is needed by someone, is needed by many people. Sometimes it's up to us to help the people we know take that step forward. It's hard to do all this alone, but you can be a help. And if this is for you. If you are the one who's like, oh, I have been sitting on this. Get crackin.', open your phone. Be aware of where that voice Notes app is so that you're ready. The next time you're sitting in carpool, you can turn it on and say, I'm going to answer this question next. And then do it.
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